Cambridge
Academy
In London

Course Duration: Five Training Days

Course Language: Arabic or English

Scientific material with TAB

Workshops

Reception and farewell at the airport

Daily lunch

Coffee Break

 Introduction

 

The  Certified Marketing Professional Certification gives you an in-depth understanding and advanced knowledge of the most important marketing domains for gaining domain experience.

 

The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy that is implemented by the marketing function of an organization.

 

Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.

 Certified Marketing Professional training programme will enable the delegates to:

 

Investigate the concept and process of marketing

Explore the concepts of segmentation, targeting and positioning

Identify and analyze the individual elements of the extended marketing mix

Apply the extended marketing mix to different marketing segments and contexts

Define the marketing framework of a business organization.

Develop marketing audits and analysis to better examine the micro and macro environments.

Combine best practices, tools and models to implement an effective marketing and sales management system.

Develop strategies, initiatives and programs to build and sustain a competitive market advantage.

Apply planning and the execution of advanced marketing strategies.

Certified Marketing Professional training Course is ideal for:

 

Marketing Managers

Digital Marketing Specialists

Marketing or Sales Professionals

Management, Engineering, Business, or Communication Graduates

Entrepreneurs or Business Owners

Marketing Consultant

Marketing Graduates and Post Graduates

Marketing Concepts

 

Evolution of the Marketing Concept.

Relationship between Marketing and Selling.

Scope of Marketing Management.

Developing the Marketing Mix for Products and Services.

Managing the Marketing Effort.

Marketing Audit and Planning

 

Understanding the Marketing Environment.

The Various Marketing Analysis Techniques.

The Marketing Audit.

Competitive Analysis.

Customer Analysis.

Marketing Planning (Format, Content).

 

Market Segmentation, Targeting and Positioning

 

Basis of Market Segmentation (B2C)

Basis of Market Segmentation (B2B)

Profiling the Segments.

Criteria for Successful Segmentation.

Market Targeting.

Market Positioning.

Steps in Market Segmentation, Targeting and Positioning.

Marketing Communication and Campaigns

 

Elements of the Communication Process.

Identifying the Goals of the Promotion.

Steps in Creating a Promotional Campaign.

The AIDA Concept.

Advantages and Disadvantages of the Various Media Types.

Media Scheduling.

Evaluating Promotional Campaigns.

The Product Life Cycle: A Strategic Approach

 

Introducing the Product Life Cycle Concept (PLC).

The Promotion Mix and Marketing Objectives.

Characteristics of PR, Personal Selling, Advertising and Sales Promotion.

Promotion Mix Strategies Across the PLC.

Push and Pull Strategies.

 

The Product Life Cycle: A Strategic Approach

 

Introducing the Product Life Cycle Concept (PLC)

The Promotion Mix and Marketing Objectives.

Characteristics of PR, Personal Selling, Advertising and Sales Promotion.

Promotion Mix Strategies Across the PLC.

Push and Pull Strategies.

Marketing Research

 

Marketing Research Defined.

The Marketing Research Process.

Types and Sources of Data.

Questionnaire Design.

Types of Research (Observation, Mystery Shopper, Survey).