Cambridge
Academy
In London

Introduction

Media relations are evolving with AI-powered journalism, automated press releases, and personalized media outreach. This course trains professionals to leverage AI for building stronger media relationships.

Course Objectives

By the end of this course, participants will be able to:

·        Explore AI-driven media research & journalist matching.

·        Learn to craft AI-assisted press releases.

·        Use AI for monitoring media coverage.

·        Understand ethical considerations in AI-driven media relations.

Target Audience

This course is designed for:

·        Media relations managers

·        Corporate communication specialists

·        Spokespersons & press officers

Course Outlines

Day 1: AI in Modern Media

·        Understanding automated journalism and AI-written articles

·        Deepfake technology and implications for PR

·        AI as a tool vs. AI as a competitor in media relations

·        Ethical dilemmas in AI-driven media

·        Discussion: The future of journalists in an AI world

Day 2: AI Tools for Media Research & Journalist Matching

·        Using AI for identifying relevant journalists and influencers

·        Tools for creating intelligent media lists

·        Analyzing journalists’ past work with AI insights

·        Automating journalist outreach and follow-up

·        Workshop: Build a journalist list using AI

Day 3: Writing & Distributing AI-Enhanced Press Releases

·        Using AI to draft press releases and media kits

·        Ensuring human creativity in AI-generated content

·        Optimizing press releases with AI SEO tools

·        AI-assisted press release distribution platforms

·        Exercise: Create an AI-drafted press release

Day 4: Monitoring Media Coverage Using AI

·        Overview of AI-driven media tracking platforms

·        Identifying tone, reach, and impact of media coverage

·        Real-time alerts for breaking news and brand mentions

·        Benchmarking coverage against competitors

·        Group activity: Build a media coverage analysis dashboard

Day 5: Case Study & Simulation

·        Review of successful AI-driven media relations campaigns

·        Roleplay: Using AI to respond to media inquiries

·        Simulation exercise: Managing a PR event with AI support

·        Presentation of AI-enhanced media relations plan

·        Feedback and certification ceremony