Data-Driven PR & Media Analytics with AIArtificial Intelligence (AI)

In any city around the world 00447455203759 Course Code: AI/2025/1028

Course Description

Introduction

PR and media strategies must be backed by insights. This course equips professionals with AI-powered analytics skills to measure, evaluate, and optimize communication campaigns.

Course Objectives

By the end of this course, participants will be able to:

·        Learn AI-based social listening & trend analysis.

·        Use AI to measure PR campaign ROI.

·        Gain skills in visualizing communication impact.

·        Apply predictive analytics for future PR strategy.

Target Audience

This course is designed for:

·        PR analysts

·        Digital communication specialists

·        Media monitoring professionals

·        Marketing strategists

Course Outlines

Day 1: Introduction to AI Analytics

·        The role of data in PR & media decision-making

·        Types of AI analytics (descriptive, predictive, prescriptive)

·        Tools for PR and media data collection

·        Case study: Data-driven PR success stories

·        Discussion: Shifting from intuition to data in PR

Day 2: Social Listening & Sentiment Analysis

·        Using AI for real-time audience insights

·        Identifying trending topics with AI tools

·        Sentiment analysis of media coverage and social chatter

·        Mapping influencers and opinion leaders

·        Practical activity: Build a social listening dashboard

Day 3: Measuring Campaign Effectiveness

·        KPIs and metrics for PR & media campaigns

·        AI-based ROI tracking and attribution models

·        Comparing organic vs. paid media impact

·        Analyzing engagement data with AI

·        Exercise: Evaluate a past campaign with AI tools

Day 4: Predictive Analytics & Forecasting

·        Using AI to forecast media trends

·        Predicting audience behavior with machine learning

·        Identifying risks and opportunities in communication strategies

·        Real-world applications of predictive analytics in PR

·        Hands-on: Create a forecasting model with AI software

Day 5: Building a PR Analytics Dashboard

·        Best practices in visualizing communication data

·        AI tools for dashboard design (e.g., Tableau, Power BI with AI plugins)

·        Group activity: Build a PR analytics dashboard

·        Presentations of dashboards by groups

·        Wrap-up: Embedding AI analytics in everyday PR practice