Generative AI for Content Creation in PR & MediaArtificial Intelligence (AI)

In any city around the world 00447455203759 Course Code: AI/2025/1026

Course Description

Introduction

Generative AI tools like ChatGPT, MidJourney, and others are changing how content is produced. This course provides hands-on training for creating impactful PR and media content using AI.

Course Objectives

By the end of this course, participants will be able to:

·        Learn generative AI tools for text, image, audio, and video creation.

·        Develop skills in AI-assisted storytelling.

·        Apply AI in producing campaigns and branded media.

·        Manage copyright and ethical issues in AI content.

Target Audience

This course is designed for:

·        PR content creators

·        Social media managers

·        Digital marketers

·        Corporate communication teams

Course Outlines

Day 1: Introduction to Generative AI Tools

·        Overview of text, image, video, and audio generation tools

·        Introduction to ChatGPT, MidJourney, and Synthesia

·        Ethical and copyright concerns in generative AI

·        Case studies of AI-created PR campaigns

·        Demo session: Exploring different AI tools

Day 2: AI in Crafting PR Content

·         Writing press releases and speeches with AI

·        Enhancing social media content using AI prompts

·        Editing and proofreading with AI tools

·        Maintaining brand voice while using AI assistance

·        Exercise: Drafting a press release with AI support

Day 3: Visual Storytelling with AI

·        Creating AI-generated graphics and infographics

·        Designing campaign visuals with MidJourney/DALL·E

·        AI video creation for media campaigns

·        Real-world applications of AI visuals in PR campaigns

·        Practical exercise: Create a campaign visual using AI

Day 4: Podcasting & Voice Synthesis in PR

·        Introduction to AI voice generation tools

·        Creating podcasts and audio content with AI

·        Using AI for translation and dubbing in PR messages

·        Case studies of AI in voice-driven PR campaigns

·        Hands-on: Create a short AI-generated voice message

Day 5: Building an AI-Powered Content Strategy

·        Combining AI text, visuals, and audio in a single campaign

·        Planning workflows for AI-assisted content creation

·        Tools for content management and scheduling

·        Workshop: Design an AI-powered content calendar

·        Presentation of group projects