Cambridge
Academy
In London
Course Description
Course Duration: Five Training Days
Course Language: Arabic or English
Include:
Scientific material with TAB
Workshops
Reception and farewell at the airport
Daily lunch
Coffee Break
Introduction
This exhaustive program is constructed to provide participants with a comprehensive understanding of marketing strategy and planning. Emphasising strategic marketing decision-making, customer-centric approaches, and modern marketing tools, we aim to equip you with the knowledge and skills necessary to thrive in today's dynamic marketing landscape.
Objectives
Upon completion of this course, attendees should be able to:
Comprehend the fundamental principles of marketing strategy and planning and their significance in business growth.
Develop effective marketing strategies, manage customer relationships, and forecast market trends.
Utilize digital tools and technology to enhance marketing effectiveness and customer engagement.
Implement ethical and customer-centric practices in marketing and understand the relevant laws and regulations.
Understand the impact of globalization and emerging technologies on marketing strategy and planning, and prepare for future trends.
Who Should Attend?
This course is ideal for:
Marketing professionals seeking to deepen their understanding and enhance their skills.
Business managers and executives interested in improving their organization's marketing strategies and plans.
Students studying business, marketing, or related fields who wish to gain practical knowledge.
Individuals considering a career transition into marketing strategy and planning.
Entrepreneurs and small business owners looking to effectively market their businesses.
Course Outline
unite1:
Introduction to Marketing Strategy and Planning
Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
Importance of marketing strategy and planning in business.
Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
Introduction to Marketing Strategy: From market segmentation to positioning.
unite2:
Developing a Marketing Strategy
Developing a marketing strategy: Aligning marketing with organizational objectives.
Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
Market Forecasting: Identifying, assessing, and forecasting market trends.
Branding and positioning: Strategies for effective branding and positioning.
unite3:
Enhancing Marketing Effectiveness with Technology
Understanding and implementing digital marketing principles.
The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
Customer engagement strategies: Creating engaging content and managing online communities.
Data-Driven Marketing: Utilising data analytics for informed decision-making.
unite4:
Ethical and Customer-centric Marketing
Understanding ethical marketing: Transparency, data privacy, and fair competition.
The role of marketing in sustainability: Sustainable marketing strategies.
Implementing ethical and customer-centric marketing practices: Challenges and solutions.
Regulatory compliance in marketing: Understanding relevant laws and regulations.
unite5:
Future Trends in Marketing Strategy and Planning
Impact of globalisation on marketing strategy and planning.
Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
The future of marketing strategy and planning: Predictions and preparations.
Skills for the future: Essential skills for marketing professionals in the digital age.