Store Layout, Merchandising, and Space OptimizationLogistics and Supply Chain

In any city around the world 00447455203759 Course Code: s

Course Description

Introduction

Effective store layout and merchandising drive sales, reduce shopper friction, and improve space productivity. This practical program builds core skills in planning store flow, creating clear product zones, applying simple visual merchandising rules, and optimizing space using easy tools, checklists, and daily routines.

 

Course Objectives

• Plan customer flow and layout for easier shopping

• Build product zones and logical adjacencies

• Apply simple visual merchandising principles

• Improve shelf and display productivity using basic metrics

• Maintain standards with routines and checklists

 

Target Audience

• Storekeepers and stockroom staff supporting floor readiness

• Retail supervisors and section leaders

• Merchandisers and store operations teams

• New store managers and assistants

• Anyone involved in shelf setup and display maintenance

 

Course Outlines

Day 1: Store Layout Fundamentals

• Store goals: sales, service, safety, and speed

• Layout types: grid, racetrack, free-flow (simple uses)

• Customer flow basics: entry zone to checkout path

• Hot spots, cold spots, and sight lines

• Activity: Sketch a simple store map

 

Day 2: Zoning and Product Adjacency

• Creating departments and clear shopping zones

• Adjacency planning: what belongs near what

• Destination, routine, and impulse categories

• Signage basics: category signs and price clarity

• Workshop: Build a zone plan for one aisle/area

 

Day 3: Visual Merchandising Essentials

• Facing, blocking, and clean presentation standards

• Eye-level rules and “golden zone” placement

• Display types: endcaps, gondola ends, feature tables

• Planograms: reading and following simple layouts

• Activity: Reset a shelf using a checklist

 

Day 4: Space Optimization and Stock-to-Shelf

• Shelf capacity and simple space planning

• SKU rationalization basics: slow vs fast movers

• Replenishment routines: fill, face, rotate (FIFO/FEFO)

• Reducing clutter: backroom organization for faster refill

• Case study: Improve a low-performing section

 

Day 5: Promotions, Execution, and Standards

• Promotion planning: placement, timing, and visibility

• Cross-merchandising and bundle displays

• Measuring results: sales lift, sell-through, out-of-stocks

• Daily/weekly audit checklists and maintenance routines

• Final project: Design and present a mini layout + display plan