Cambridge
Academy
In London

Includes:

- Training Room

- Training material

- Training with workshops

- Cafe break

- Transportation to and from the airport 

Introduction:

- This program provides PR and services managers with the essential skills to create goodwill for your products, services, and ideals. It aims to help you do effective work to build the image of your organization or department.

- Discusses the art and techniques of effective public relations (image building).

 Image building is discussed as a basic planned activity:

- Including PR outputs, tasks, resources, and strategy options.

The content of the course includes:

- Analysis and definition of public relations issues, development of action plans, communication and implementation, and monitoring and evaluation of results.

Course Objectives:

At the end of this course, participants will be able to:

- Making a list of PR jobs in a changing environment. 

- Planning and organizing a public relations program by recognizing the main functions of a public relations specialist.

- Practice key communication skills and techniques necessary for the performance of public relations duties.

- Implement their expertise to communicate effectively with the internal and external audience of the institution.

- Justify the role of the public relations specialist in supporting the image and reputation of the organization through his mastery in oral and written communication.

- Prepare and implement a press conference.

Target Audience:

- Managers, supervisors and officers with experience in public relations.

- This course will also benefit other employees whose work involves communication and interaction with internal or external audiences, particularly in the areas of personnel, marketing, sales, training and management.

Course Headlines:

Unit1: The psychology of leadership for PR managers:

- Leadership theories

- The importance of self-concept.

- Understand personality styles.

- Improve the strengths of our personality.

- Adaptability in dealing with different personalities.

- Mission versus relationship-oriented leadership

Unit2: Public Relations Functions:

- Principles of management.

- Planning and organizing public relations activities.

- Read and monitor public relations projects.

- Elements of successful public relations planning.

- The main qualities of PR professionals.

- Public relations position in the organization.

- Responsibilities of a public relations specialist.

Unite3: Public Relations and Communication:

- Communicate with internal and external audiences.

- The main components in the connection.

- Prevalence and effects of communication.

- What makes An effective communication in public relations.

- Communication functions.

- Overcoming communication barriers.

- Non-verbal communication.

- Communication capabilities for PR professionals.

Unit4: The Role of Public Relations Professionals in Dealing with Internal and External Audiences:

- Understand difficult characters.

- Dealing with difficult characters.

Unite5: Oral Communication Skills:

- Types of verbal communication.

- How to prepare for a presentation or speech.

- Practice your presentation or speech.

- Verbal and non-verbal skills during the presentation.

Unit6: Written Communication Skills:

- Writing for the eye and ear.

- Basics of writing.

- Written means of communication.

- Prepare a press release.

- Writing and producing newsletters.

- Design and production of brochures.

- Preparing articles for magazines.

Unite7: Press Conferences:

- Determine the press conference.

- Reasons for holding a press conference.

- Hold a press conference. 

- Preparing a media and press file.

- Build good relationships with the media. 

Unite8: Principles of dealing with journalism during crises.

- The Power of Contact

- Goals Setting 

- Corporate Affairs and Public Affairs Curricula

- Company ID & its image

- Corporate Communications and Strategy Overview

- External reputation management , Communication as a change agent and Communication as a goal for all managers.

Unite9: Risks and Threats: Identification and Management: - Single issue policy

- Special interest groups

- Whistleblowers and rules for disclosing external opinion holders

- Public relations campaigns and core values related to the issue, their design and planning

- Crisis Management Toolkit

- Stakeholder interest inventories

- Previous Opinion Networks

Unite10: Strong and Convincing Work Planning:

- Performance Measurement

- Bottom line effect translating strategy into tactics

- Summary of tools and techniques for developing public relations and corporate affairs

- Tactical inventory

- Recruit allies

- Communication approach 

- Justify a plan and persuade senior management to make the most of other disciplines to maximize people and group counseling results

- Other sources of help and information

Unite11: Press Conferences:

- Determine the press conference.

- Reasons for holding a press conference.

- Hold a press conference.

- Media and Press Preparation.