Dates: 11^th – 15^th of November 2024   

Location: Madrid, Spain

Cost: £4400

Introduction:

This expertly crafted course is designed to equip professionals with strategic insights and practical skills necessary for managing social media effectively in a business context. Participants will delve into the nuances of creating, executing, and measuring the success of social media campaigns that align with business objectives. The course covers the latest trends, tools, and techniques in social media management, ensuring participants can navigate complex digital landscapes and drive meaningful engagement.

Course Objectives:

By the end of this course, participants will:

·       Understand the strategic role of social media in contemporary business.

·       Develop comprehensive social media strategies aligned with organizational goals.

·       Master content creation, curation, and deployment across various platforms.

·       Utilize analytics tools to monitor, measure, and enhance social media performance.

·       Manage online community interactions to foster engagement and positive brand perception.

·       Stay updated with the latest trends and adapt to the evolving social media landscape.

Target Audience:

·       Marketing professionals looking to enhance their digital skills.

·       Social media managers seeking advanced training in strategy and analytics.

·       Brand managers who wish to leverage social media for brand positioning.

·       Entrepreneurs aiming to boost their business through effective social media use.

·       Communication specialists interested in managing corporate communication on digital platforms.

Course Content:

Unit 1: Introduction to Social Media Management

·       Overview of social media's role in modern marketing and communication.

·       Exploration of major social media platforms and their unique functions.

·       Understanding the demographics and behaviour of social media audiences.

·       The legal and ethical considerations in social media management.

·       Building a social media presence from scratch.

·       Establishing clear and measurable objectives for social media efforts.

Unit 2: Strategic Social Media Planning

·       Designing a social media strategy aligned with business objectives.

·       Identifying and engaging target audience segments effectively.

·       Content strategy development: planning, creation, and scheduling.

·       Integration of social media with other marketing and communication channels.

·       Crisis management and reputation handling on social media.

·       Budgeting and resource allocation for sustained social media campaigns.

Unit 3: Content Creation and Curation

·       Best practices for creating compelling and engaging content.

·       Tools and techniques for efficient content curation and management.

·       Leveraging multimedia content to enhance engagement (videos, podcasts)

·       Writing effective copy for different social media platforms.

·       User-generated content: encouragement and management.

·       Content calendars and scheduling tools to manage postings.

Unit 4: Analytics and Performance Measurement

·       Key performance indicators (KPIs) for social media and how to measure them.

·       Utilizing analytics tools to track engagement, reach, and conversion.

·       Interpreting data to make informed marketing decisions.

·       A/B testing and optimization of social media campaigns.

·       Reporting and communicating the ROI of social media efforts to stakeholders.

·       Advanced techniques in predictive analytics for future planning.

Unit 5: Advanced Community and Crisis Management

·       Building and nurturing online communities around the brand.

·       Effective communication techniques for enhancing customer engagement.

·       Managing negative feedback and online crises to protect brand image.

·       Leveraging influencers and partnerships for expanded reach.

·       Developing a proactive approach to community management.

·       Legal considerations and handling compliance issues on social media.