Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

- Scientific Article with Tab

- Workshops

- Reception and farewell at the airport

- Daily lunch

- Café break

To register, please contact us at : info@caclo.co.uk

Training Objectives:

At the end of this program, participants will be able to:

- Identify the types of events and conferences to implement a more effective plan.

- Organizing, evaluating and motivating the various committees concerned with the management of events and conferences.

- Encourage events and conferences by planning and developing a step-by-step promotional plan.

- Explain the different functions of event and conference management.

- Prepare and monitor the financial aspects of the conference.

- Planning and organizing different types of exhibitions.

- Study all activities to evaluate them and follow up on events.

Target Competencies:

- Planning, organizing and leading.

- Analysis and evaluation.

- Verbal communication skills.

- Build relationships with others.

- Provide and receive accurate feedback.

Course Content:

Unite1: Event and Conference Planning:

- Definition of events and conferences

- Types of events and conferences

- Objective of the conference

- Importance and concepts

- Set SMART goals

- Preparation of the event plan with detailed activities and programs

- Choose the venue and agree on the location of the event and conference

Unite2: Organization of the Event or Conference:

- Identify human resources to manage the event or conference

- Formation of various specialized committees

- Train and motivate teams managing the event or conference

Unite3: Event and Conference Promotion:

- Event & Conference Marketing

- Elements that attract participants

- Promotion and publicity of events and conferences

- Steps required to promote and market the event or conference

- Develop a plan to promote events and conferences

Unit 4: The Different Tasks of Events and Conferences Management:

- Official Carrier (Airlines)

- Make hotel reservations

- Organization of the registration process for the conference

- Social Programs

- Public Relations and Media

Unit 5: Financial Aspects of the Conference:

- Preparation of the conference budget

- Fixed expenses

- Variable expenses

- Conference revenues

- Determine the registration fees

- Finance Committee

Unit 6: Organizing Exhibitions:

- The importance of exhibitions and conferences

- Goods and services available at the conference

- Pricing policy at exhibitions 

- Exhibition Implementation

- Promotion of the exhibition

- Exhibition Management

- Exhibitor selection criteria

- Communicate with exhibitors

Unit 7: Monitoring and Evaluation of Conference and Event Activities:

- Monitor conference or event activities

- SMART goals

- Key factors in evaluation

- Recognize the benefits of follow-up

- Coordination and Follow-up Committee

- Monitoring and evaluation.