Cambridge
Academy
In London

Introduction:

 From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture. Perhaps that's why there are over 31 million entrepreneurs in the United States alone. Entrepreneurship isn't simply about being self-employed or having a great business idea. In this course, we'll define entrepreneurship and discuss what it takes to become a successful entrepreneur in today's world.

Course Objectives

By the end of this course, participants will be able to:

·        Define the role of the entrepreneur in business around the world.

·        Describe the entrepreneurial profile.

·        Explain the forces that are driving the growth of entrepreneurship.

·        Explain the cultural diversity of entrepreneurship.

·        Put failure into the proper perspective.

·        Leadership and marketing techniques, and their role in entrepreneurship.

·        Effective strategic planning

Target Audience

This course is designed for:

·        Marketing Managers and Supervisors

·        Project Managers

·        Strategic planners

·        Administrators and heads of functional departments

·        Research and development managers

·        Team leaders

Course Outlines

 Day 1: Describe the Entrepreneurial Profile

·        Welcome and Introduction & Introducing course objectives

·        Conceptual framework

·        Characteristics of Entrepreneurs

·        Benefits &Drawbacks & feeding -Q&A &Homework

Day 2: The Cultural Diversity of Entrepreneurship

·        Quick review of the last session -Homework solution

·        The Cultural Diversity of Entrepreneurship

·        The Power of Small Businesses

·        Strategic Thinking -Q&A &Homework

Day 3: Strategic Planning

·        Quick review of the last session

·        Homework solution

·        Strategic Planning

·        Vision &mission and SWOT analysis.

·        Setting priorities& smart goals

·        Q&A &Homework

Day 4: Marketing Strategic Planning

·        Quick review of the last session

·        Homework solution

·        Marketing strategic planning

·        The Four-Cell SWOT Matrix

·        Corporate& unit Strategy

·        Creating the Marketing Plan

·        Q&A &Homework

Day 5: Leadership and Marketing for Entrepreneurship.

·        Quick review of the last session

·        Homework solution

·        Implementing Marketing Strategies

·        Total Quality Management

·        Organizing Marketing Activities

·        Q&A -General review