Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

- Scientific Article with Tab

- Workshops

- Reception and farewell at the airport

- Daily lunch

- Café break

Program Objectives:

By the end of the course, candidates should be able to:

-  Give meaningful definitions of ( public relations, international protocol and diplomacy)

- Explain the role and functions of public relations in modern society

- Study the current and required image of the organization

- Outline of conflict management, problem solving and decision-making techniques related to public relations and functions of international protocol

- Presenting ways to deal with issues, risks and crises in public relations at the local and international levels

- Develop an effective and efficient communication program for public relations and protocol

- Explain communication and technology skills needed for public relations and international protocol operations

- Demonstrate knowledge of online and social networks in public relations

- Define the concept of global public relations

- Develop an understanding of different cultures around the world and their impact on international public relations and protocol

- Explain the ethics of public relations and professionalism

- Outline of protocol and diplomacy

- Explain cultural diversity while highlighting its impact on public relations and international protocol

- Discuss diplomatic negotiation techniques appropriate to local and international scenarios

- Identify and prioritize stakeholders and the public

- Explain the concepts of emotional intelligence and charisma that highlight their effects on the role of public relations and international professional protocol

- Demonstrate knowledge of arrival and departure order to international delegates

- Develop strategies for protection and security of diplomatic missions

- Define procedures for dealing with the press and the media when hosting diplomatic missions

- Description of the beginning and end of privileges and immunities of diplomatic missions

- Explain the procedures for organizing and dealing with diplomatic events

Target Groups:

this course is Designed by Euromatic, for executives, diplomats, government officials, entrepreneurs, marketing and sales professionals and those working in the field of protocol, diplomacy and public relations, as well as those who aspire to develop their careers and build their capacity in the field including:

- Public Relations Manager

- Executive Director of Public Relations

- Public (Relations-Events) Coordinator

- Marketing Coordinator

- Communications Executive

Program Content

Introduction to Public Relations:

- Definition of public relations?

- The historical development of modern public relations

- Types of public relations

- PR components and tools

- Public Relations Objective and Strategy

- Basic PR Process , Research, Planning and Communication

- Terminology used in public relations

 Public Relations Practice:

- Roles and functions of public relations in the Fourth Industrial Revolution

- Responsibilities and focus of the Communications Head

- Corporate Public Relations

- Public Relations of the Agency

- Professional PR success traits

- Back ground About PR Professionals

- Public relations tasks

- Success Requirements

Organizational factors of premium public relations:

- The concept of mental image

- Current image of the organization

- Required photo of the organization

- Public opinion and persuasion

- Organizational culture and organizational structure

Conflict management, problem solving and decision making:

- Dealing with issues, risks and crises

- Problem solving techniques

- Making decisions related to public relations

- Case management and public policy

- Communication strategies in crisis

Communications:

- Communication Program Development

- Writing and communication skills for public relations

- Media Relations , Radio, Television and Press

- Internet and Social Media in Public Relations

Identify and prioritize stakeholders and general public:

- Manage stakeholders and identify public priorities

- Situational theory: active or passive behavior

- Contingency approach in public relations strategy

Public Relations Research and Operations:

- The importance of research in the management of public relations

- Purpose and forms of research

- Types of research

(Global-International) Public Relations:

- Introduction and challenges of international public relations

- Department of Relations in International Public Relations

- Understand different cultures

- North American PR

- PR in Europe

- Public Relations in Africa and the Middle East

- Public Relations in a Democratic Society

Public Relations Ethics and Professional Competencies:

- Definition of ethics and professionalism

- Verbal and Non Verbal Communication

- Dress and clothes for different occasions

Introduction to Diplomacy and Protocol:

- Definition of key terms

- Fundamentals of protocol and diplomacy

- Types of diplomacy

- Multilateral and bilateral agreements

-  International delegations

- Diplomatic etiquette

- Diplomatic missions

- Diplomatic Corps

Diplomatic negotiations:

- Influence of culture on effective negotiations

- Attitude and experience

- Meetings with visiting delegations

- Seating arrangements

- Conflict , tact and diplomacy

- Body language messages

- Diplomatic Leadership:

- Leadership styles

- Credibility and influence

- Stimulate words and phrases

- Emotional intelligence and charisma

Planning and managing diplomacy events:

- Logistics and receptions

- Entertainment, invitations and guest list

- VIP presentation and seating considerations.