Cambridge
Academy
In London

Course duration: 15 days

Includes:

- Scientific material.

-Training and workshops.

- Reception and farewell to and from the airport.

- Providing free consultations.

- Lunch during training days.

- Certificate from Cambridge Academy in London.

Overview:

This course will take you step by step to learn about the best approaches to planning and managing public relations.

By following these steps, PR specialists will be able to achieve results that can be measured and reported to senior management, and directly contribute to the success of the organization by enhancing its reputation and improving its relationships.

This course introduces the basics of public relations, and how professional and diplomatic dealings help you understand relationships.

PR professionals can be exposed to difficult and confusing situations, so this course will enable you to develop the skills needed to deliver practical and achievable plans and gain the trust of management.

Course Objective:

At the end of the course, participants will be able to:

- Describe PR jobs in a changing environment

- Planning and organizing a public relations program by reviewing the main tasks of the public relations profession

- Practice basic communication skills necessary to perform public relations responsibilities

- Identify the role of public relations in supporting the image and reputation of the founder

- Demonstrate a deeper understanding of the foundations of effective communication with the public inside and outside the organization

- Planning and executing a press conference

- Study and analysis of international experiences and the British experience in executive management in public relations management.

Target Groups:

- Managers, supervisors, public relations workers as well as senior employees whose responsibilities require communication and interaction with both internal and external audiences, especially supervisors in the fields of personnel, marketing, sales, training and administration.

Target Competencies:

- Planning, organizing and leading

- Monitoring and evaluation 

- Written communication

- Dealing with the media and the public <

- Build relationships with others

- Provide and receive feedback and feedback

Program Content: 

The program is based on three main axes:

The first axis

 Manage and develop the basic skills of the executive director in public relations, including:

- Personal skills and management of high efficiency in management administrative processes related to the management of public relations

- Study and analyze the reasons for success and failure of some international experiences in public relations management.

- Workshops on a daily basis that include theoretical and practical concepts of public relations management and development plans in the field of public relations management.

 The second axis

The main concepts in public relations:

- Origin and development of public relations

- Definitions of public relations

- Definition of the scope of public relations

- Public Relations Objectives

- Guidelines for PR professionals

- PR campaigns

- PR roles and new perspectives

- The role of public relations in building and supporting the image and reputation of the institution

Public Relations Functions:

- Management principles

- Planning and organizing public relations activities

- Lead and monitor public relations projects

- Elements of successful public relations planning

- Basic qualities of a public relations specialist

- Public relations function in the institution

- Responsibilities of a Public Relations Specialist

Public Relations and Communication:

- Communicate with the public inside and outside the institution

- Key communication elements

- Prevalence and effects

- What does make communication effective in public relations?

- Communication functions

- Overcoming communication barriers

- Non-verbal communication

- The ability of the public relations specialist in communication

-  The role of the public relations specialist in dealing with the public inside and outside the institution

- Understand difficult characters

- Dealing with difficult characters.