Cambridge
Academy
In London

Course Duration: Fifteen Days

Course Language : Arabic or English

Include:

Scientific Article with Tab

Workshops

Reception and farewell at the airport

Daily lunch

Café break

The general objective of the training course:

• Identify the nature and importance of public relations in light of the new international challenges

• A detailed presentation of external people sources in general that can be resorted to carry out international public relations work

• How to deal with global crises and disasters

• Practice the rules of ceremonies, protocol and etiquette locally and internationally

• Use of information to serve the work of international relations

The Scientific content of the training course

Unit One: The Role of Public Relations )P.R(:

• Overall image and overall impression

• Reflective image

• Current and required image

• Common and multiple image

• Knowledge and understanding

• Arouse interest and accept the situation

• empathy

Unit Two: Ethical and Legal Aspects:

• Ethical aspects

• Ethical behavior in the Oxford English Dictionary

• Charter of Practice and Institute of Public Relations (IPR)

• Law and Reputation Settlement

• Contracts and commercial fraud

• Copyright law

• Effectiveness of the law and continuity

• Ownership and transfer of ownership of copyright

• Moral rights and licensing of copies of the work

• The right to deal with the work owner and give thanks

Unit Three: Sources of International Public Relations:

• Public Relations Consulting Firms

• The National Press agency

• The independent Television contactor association

• Reasons to hire an international public relations consulting firm

• Public relation consultants association (PRCA)

• Types of consulting firms

• Advantages of using an international PR consulting firm

• Disadvantages of using a consulting firm

Module Four: The Six Points Invented by Frank J Fkins to Plan a Public Relations Program:

• Assessment of the situation

• Goal setting

• Audience selection

• Choice of means

• Program Evaluation

• Budgets

Module Five: Public Relations and Crisis Management

• What is crisis management?

• How to adapt to the crisis?

• Evaluate with maximum objectivity

• Planning and preparation

• Training and plan modification

• The end of the crisis and the public relations team

Module Six: Dealing with International Media

• Leader and audience

• Opportunities for media coverage in audiovisual media

• Use of documentary file materials

• Unitel and Global News Service (UNS)

Module Seven: Information Technology and Performance Improvement

• Information Network (Local International) Opportunities and Risks

• Email and how to deal with it

• The art of designing and preparing media materials

• Designing public relations pages on international information networks

• The art of polling public opinion and media by e-mail

• Preparation of international public relations databases

Module Eight: Public Relations and Protocol Rules:

• human’s nature beings and their needs

• Skills and etiquette of reception and accessories

• VIP styles

• Skills in preparing and drafting invitations and preparing for meetings and seminars

• VIP visits

• Practical laboratory in the Department of International Public Relations.