Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

- Scientific Article with Tab

- Workshops

- Reception and farewell at the airport

- Daily lunch

- Café break

Training Objectives

At the end of this program, participants will be able to:

- Identify the different types and characteristics of crises.

- Develop a list of the different principles of crisis communication.

- Plan crisis management operations that seek to mitigate their potential impacts on their organizations.

- Explain the benefits of using media in times of crisis.

- Evaluate and prioritize the dimensions related to crisis communication management.

- Analyze and interpret the results of crisis communication management.

Target Competencies:

- Public speaking.

- Verbal and non-verbal communication.

- Impact on the audience.

- Establishing and consolidating relationships.

- Motivate subordinates.

- Organization and project leadership.

Course Content

Unit 1: Defining Crises:

- Overview of the communication concept

- Different types of communication

- Key aspects of crises

- Evolution of crises

Unit 2: Principles of Crisis Communication:

- Set clear goals

- Rapid response

- Responsibility

- Relevant messages

- Get to know your audience

- Demonstrate and maintain reliability

- Coordination with others

- Continuous follow-up

Unit 3: Crisis Management Process:

- Pre-crisis

- Crisis Management Plan

- Crisis Management Team

- Role of the spokesperson

- Crisis phase

- Initial response

- Reputation repair

- Post-crisis phase

- Lessons learned

- Follow-up and communication

Unit 4: Media and Communication in Crisis:

- Media and Communication 

- Media as a partner when responding to crises

- Social Media and Crisis Communication

- Social media as a useful tool or challenge

- Effective use of social media in crisis communication

Unit 5: Dimensions of Crisis Communication Management:

- Standard of operational decision-making

- Victim Management

- Trust and reliability

- Behavior

- Career prospects

- The ethical dimension

- Lessons learned

Unit 6: How to Measure Your Results in Crisis:

- Measuring outputs

- Measuring crisis effects

- Measuring results

- Measurement Program Steps

- Goal setting

- Audience selection

- Define benchmarks and measurement indicators

- Choose timing, budget and measurement tools

- Analysis of findings, debriefing and recommendations.