Data-Driven PR & Media Analytics with AIArtificial Intelligence (AI)

In any city around the world 00447455203759 Course Code: AI/2025/1028

Course Description

Introduction

PR and media strategies must be backed by insights. This course equips professionals with AI-powered analytics skills to measure, evaluate, and optimize communication campaigns.

Objectives

- Learn AI-based social listening & trend analysis.

- Use AI to measure PR campaign ROI.

- Gain skills in visualizing communication impact.

- Apply predictive analytics for future PR strategy.

Audience

- PR analysts

- Digital communication specialists

- Media monitoring professionals

- Marketing strategists

5-Day Outline
Day 1: Introduction to AI Analytics

- The role of data in PR & media decision-making

- Types of AI analytics (descriptive, predictive, prescriptive)

- Tools for PR and media data collection

- Case study: Data-driven PR success stories

- Discussion: Shifting from intuition to data in PR

Day 2: Social Listening & Sentiment Analysis

- Using AI for real-time audience insights

- Identifying trending topics with AI tools

- Sentiment analysis of media coverage and social chatter

- Mapping influencers and opinion leaders

- Practical activity: Build a social listening dashboard

Day 3: Measuring Campaign Effectiveness

- KPIs and metrics for PR & media campaigns

- AI-based ROI tracking and attribution models

- Comparing organic vs. paid media impact

- Analyzing engagement data with AI

- Exercise: Evaluate a past campaign with AI tools

Day 4: Predictive Analytics & Forecasting

- Using AI to forecast media trends

- Predicting audience behavior with machine learning

- Identifying risks and opportunities in communication strategies

- Real-world applications of predictive analytics in PR

- Hands-on: Create a forecasting model with AI software

Day 5: Building a PR Analytics Dashboard

- Best practices in visualizing communication data

- AI tools for dashboard design (e.g., Tableau, Power BI with AI plugins)

- Group activity: Build a PR analytics dashboard

- Presentations of dashboards by groups

- Wrap-up: Embedding AI analytics in everyday PR practice