Cambridge
Academy
In London
Course Description
Introduction
Generative AI tools like ChatGPT, MidJourney, and others are changing how content is produced. This course provides hands-on training for creating impactful PR and media content using AI.
Objectives
- Learn generative AI tools for text, image, audio, and video creation.
- Develop skills in AI-assisted storytelling.
- Apply AI in producing campaigns and branded media.
- Manage copyright and ethical issues in AI content.
Audience
- PR content creators
- Social media managers
- Digital marketers
- Corporate communication teams
5-Day Outline
Day 1: Introduction to Generative AI Tools
- Overview of text, image, video, and audio generation tools
- Introduction to ChatGPT, MidJourney, and Synthesia
- Ethical and copyright concerns in generative AI
- Case studies of AI-created PR campaigns
- Demo session: Exploring different AI tools
Day 2: AI in Crafting PR Content
- Writing press releases and speeches with AI
- Enhancing social media content using AI prompts
- Editing and proofreading with AI tools
- Maintaining brand voice while using AI assistance
- Exercise: Drafting a press release with AI support
Day 3: Visual Storytelling with AI
- Creating AI-generated graphics and infographics
- Designing campaign visuals with MidJourney/DALL·E
- AI video creation for media campaigns
- Real-world applications of AI visuals in PR campaigns
- Practical exercise: Create a campaign visual using AI
Day 4: Podcasting & Voice Synthesis in PR
- Introduction to AI voice generation tools
- Creating podcasts and audio content with AI
- Using AI for translation and dubbing in PR messages
- Case studies of AI in voice-driven PR campaigns
- Hands-on: Create a short AI-generated voice message
Day 5: Building an AI-Powered Content Strategy
- Combining AI text, visuals, and audio in a single campaign
- Planning workflows for AI-assisted content creation
- Tools for content management and scheduling
- Workshop: Design an AI-powered content calendar
- Presentation of group projects