Course Description
The duration of the course : five training days
Course language : Arabic or English
Include:
- Scientific Article with Tab
- Workshops
- Reception and farewell at the airport
- Daily lunch
- café break
Training Content:
The training program will include the following points:
- Introduction to Investor Relations
- Definition of Investor Relations
- Investor Relations Objectives
- What is meant by fair evaluation
- How investor relations can lead to a cheaper cost of capital
- Investor Relations Limits
- Board of Directors' expectations of investor relations
- Why companies need investor relations
- Add a competitive advantage to the company
- Commitment to regulatory authorities
- Reputation and dealing with crises
- Success factors of the investor relations function
- Management commitment
- Scope of Investor Relations Department reports
- Experience and credibility of the investor relations officer
- Adequacy of resources Scope of investor relations work
- External communications
- Investor understanding of the company's objectives
- Marketing
- Prepare in advance for inquiries
- Internal relations
- Skills of the Investor Relations Officer
- Main responsibilities of the Investor Relations Officer
- Financial Markets
- Types of markets
- Global Capital Markets
- Equity Investors
- Bond Investors
- International certificates of deposit (investor relations audience)
- Purchase side
- Selling side
- Retail Investors
- Bondholders
- Media and Journalism
- Interest groups
- Customers and Suppliers
- Regulators Investor Relations Advisors
- Brokers
- Public Relations for Financial Affairs
- Companies to identify and reach shareholders
- Legal Consultants
- Shareholder perception studies
- Campaigners
Unite 1: Communication tools
- Meetings
- Promotions
- Media
- Visit websites
- Annual Report
- Business results announcements
- Investor Relations Offers
- Periodic disclosures
- Websites
- Social Media
- Disclosure rules
- Definition of inside information
- When insider information is disclosed
- Breach of confidentiality
- Dealing with rumors
- Internal Dealings
- Internal lists
- Market manipulations
- Investor Relations Program Management
- Investor Relations Management Notebook
- Dealing with shareholders and local financial
- Manage day-to-day relationships with brokers
- Expected profit estimates
- Routing of profit signatures
- Individual meetings with shareholders
- Preparations before promotional campaigns
- Report to the Board of Directors
- Crisis Management Measuring the Usefulness of Investor Relations
- Investor relations as a cost center
- Measuring goals
- Financial Evaluation
- Non-financial evaluation
- Ensure that the company understands the importance of investor relations
- Investor relations as an integral part of corporate governance.