Investor Relations DepartmentPublic Relations and Media

In any city around the world 00447455203759 Course Code: AC/2021/104

Course Description

The duration of the course : five training days

Course language : Arabic or English

Include:

- Scientific Article with Tab

- Workshops

- Reception and farewell at the airport

- Daily lunch

- café break


Training Content:

The training program will include the following points:

- Introduction to Investor Relations

- Definition of Investor Relations

- Investor Relations Objectives

- What is meant by fair evaluation

- How investor relations can lead to a cheaper cost of capital

- Investor Relations Limits

- Board of Directors' expectations of investor relations

- Why companies need investor relations

- Add a competitive advantage to the company

- Commitment to regulatory authorities

- Reputation and dealing with crises

- Success factors of the investor relations function

- Management commitment

- Scope of Investor Relations Department reports

- Experience and credibility of the investor relations officer

- Adequacy of resources Scope of investor relations work

- External communications

- Investor understanding of the company's objectives

- Marketing

- Prepare in advance for inquiries

- Internal relations

- Skills of the Investor Relations Officer

- Main responsibilities of the Investor Relations Officer

- Financial Markets

- Types of markets

- Global Capital Markets

- Equity Investors

- Bond Investors

- International certificates of deposit (investor relations audience)

- Purchase side

- Selling side

- Retail Investors

- Bondholders

- Media and Journalism

- Interest groups

- Customers and Suppliers

- Regulators Investor Relations Advisors

- Brokers

- Public Relations for Financial Affairs

- Companies to identify and reach shareholders

- Legal Consultants

- Shareholder perception studies

- Campaigners


Unite 1: Communication tools


- Meetings

- Promotions

- Media

- Visit websites

- Annual Report

- Business results announcements

- Investor Relations Offers

- Periodic disclosures

- Websites

- Social Media

- Disclosure rules

- Definition of inside information

- When insider information is disclosed

- Breach of confidentiality

- Dealing with rumors

- Internal Dealings

- Internal lists

- Market manipulations

- Investor Relations Program Management

- Investor Relations Management Notebook

- Dealing with shareholders and local financial

- Manage day-to-day relationships with brokers

- Expected profit estimates

- Routing of profit signatures

- Individual meetings with shareholders

- Preparations before promotional campaigns

- Report to the Board of Directors

- Crisis Management Measuring the Usefulness of Investor Relations

- Investor relations as a cost center

- Measuring goals

- Financial Evaluation

- Non-financial evaluation

- Ensure that the company understands the importance of investor relations 

- Investor relations as an integral part of corporate governance.