Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

Scientific Article with Tab

Workshops

Reception and farewell at the airport

Daily lunch

Café break

To register, please contact us at

info@caclo.co.uk

Program Objectives:

The course aims to develop participants’ capabilities in:

• The field of planning public relations activities and programs and their departments know about Media and advertising campaigns, and how to implement them in distinct innovative ways according to modern trends in this field

• Skills of dealing with social, visual, audio and written media

• The foundations of creating relationships of trust and credibility with the representatives of these means

• How to make optimal use of public relations and media during crises

• Introducing recent trends in communication campaigns, their functions and means

• Clear knowledge of the integrated concept of social marketing, its applications and limits

• Ability to measure the results of media and advertising campaigns

• Determine the psychological objectives of advertising, how to choose influential advertising strings, elements of effective advertising, and the foundations of designing the output and measuring the effectiveness of advertising and issuing publications

Target Groups:

All workers in the field of public relations and media and those related to this field in the various departments of companies and government agencies, employees and coordinators of public relations and media.

Program Content:

Rules governing the effectiveness of planning influential media campaigns:

• Key points before you start planning

• Considerations for setting realistic objectives for media campaigns

• Specifications to be met by those in charge of planning and implementing media campaigns

• How to effectively identify campaign audiences

• Interrelationships between advertisers and campaign audiences

• Case studies

Limits of influence relationships between messages and means of media campaigns:

• Factors affecting the selection of effective advertising means

• Conditions to be met in the messages of effective media campaigns

• How to determine the desired effects

• Sequential evaluation skills to present issues of media campaigns

• Case studies

Psychological objectives of media campaigns and how to achieve them:

• The aspect of attention and factors affecting its success

• Engage your target advertising audience

• Arousing the desire to respond to advertising

• Conviction of the content of the advertisement

• Behavioral response to advertising

• Supporting advertising ideas

• Practical applications

Foundations of designing and directing media campaign advertisements:

• The impact of advertising campaign stages on design ideas

• Elements of effective design in advertising campaigns

• Technical foundations in designing and directing campaign advertisements in their various stages

• Practical applications

Effective dealing with public opinion during advertising campaigns:

• Important considerations in determining the seriousness of fluctuations in public opinion during advertising campaigns

• Factors affecting public opinion of advertising campaigns

• How to form a supportive public opinion in advertising campaigns

• How to dismantle public opinion opposing advertising campaigns

• Case studies