Cambridge
Academy
In London

Course Duration: Five training days

Course Language : Arabic or English

Include:

Scientific Article with Tab

Workshops

Reception and farewell at the airport

Daily lunch

Café break

To register, please contact us at

info@caclo.co.uk

Course Objectives:

• Provide participants with basic concepts about events.

• Identify the stages and development of this industry and Know what are the requirements for its success.

• Enable participants to plan and organize event management.

• Enable participants to form the various committees of the events their (roles, functions, and responsibilities).

• Enable participants to effectively prepare for meeting sessions such as committees, seminars and conferences

• carry out the rules and principles of protocol and etiquette.

• Receiving official guests and visiting delegations.

• Understand the )functions and role( of public relations in event management.

• Implementation and carry out the logistical work in managing events efficiently and effectively.

• Producing events in an innovative and attractive way.

• International event marketing, communication and know how to select speakers.

• Creative event design, event presentation and technology.

Main contents:

Unit One: Important Concepts and Definitions

• Etiquette (definition_ origin_ importance).

• Protocol (definition_ origin_ importance).

• The difference between etiquette and protocol

• How to be an ambassador for your employer?

• First impression (how can you make the first look in your favor?)

• Mental image (how to protect your reputation and the reputation of your organization?)

Unit Two: Communication and the Arts of Speech According to the Rules of Protocol and Etiquette

• Handshake.

• Presentation and acquaintance.

• Talking to others (blunders in speech), and speaking in a foreign language.

• The culture of listening and its importance to protocol workers (gaining the good listening skills).

• Official invitation card protocol

• A Protocol for preparing a visit program for an important figure (three stages).

Unit Three: Rules of Diplomatic Correspondence

• Traditional styles of diplomatic editors

• Drafting international treaties and agreements

• The Other legal forms of diplomatic documents (memorandum of understanding - exchange of letters - agreed minutes).

• Routine diplomatic correspondence with foreign missions

• Diplomatic Editors at the Age of Email

• Actual aspects related to protocol rules

• Etiquette rules in diplomatic correspondence

• Practical application and interaction

Unit Four: Is the Organizing Events and Conferences, A (Science or Art)?

• The importance of exhibitions, events and conferences in achieving the objectives of organizations

• The importance of (events, conferences and exhibitions) management industry

• Event concept (event or Occasion)

• Types of events and occasions

• Basic rules for holding events

• Obstacles to organizing events

• International event management (pre-event, during the event, after the event)

Module Five: Planning for International Events and Conferences

• Administrative plans for organizing exhibitions, conferences and events

• Informational, structural and logistical steps for organizing an )event or Occasion(

• Conditions for the successful organization of international events management

• Mechanisms for preparing and planning early events

• Tools for creativity and innovation in conference activities

• Logistics preparation for )exhibitions, conferences and events(

• Practical implementation steps for an event, a conference or an exhibition

• Follow-up and evaluation of )conference, event or exhibition (activities

Module Six: Team Management in International Events and Conferences

• forming an event management team

• Identify human resources to manage the event, conference or the exhibition

• Arranging and forming the organizing committees of events and their tasks

• Tasks and roles of committees (public relations, preparatory committee, media committee)

• Mechanisms for training and motivating teams that manage the) event, conference or exhibition(

• Public Relations Department in events, conferences and exhibitions