Course Duration: Five training days

Course Language : Arabic or English

Include:

Scientific Article with Tab

Workshops

Reception and farewell at the airport

Daily lunch

Café break

To register, please contact us at

info@caclo.co.uk

Goals:

The participant will be outstanding in the following topics:

• The concept of public relations and the emergence and development of public relations

• Objectives and principles of public relations

• Ethics in Public Relations

• Organizing public relations

• Establishing an internal body or hiring an external relationship consultant

• Specializations of the Public Relations Department

• Public relations research and its importance

• What is planning and its types in public relations

• Applications on public relations programs

• The concept, importance and characteristics of communication

• Characteristics, methods and types of communication

• Increase communication effectiveness

• Public opinion ) its concept & its characteristics(

Main Topics:

Unit One: The Nature of Public Relations

• Confusion with other practices.

• basic concepts at Public relations

• Backgrounds of PR practitioners

• Different names of public relations departments

• Is PR an art? Or a Science?

• What is the difference between a mental image and a reputation?

• Communication qualities of the public relations officer.

• Corporate Social Responsibility

Unit Two: Public Relations and Means of Communication

• Reasons for the use of means and methods of communication

• The rules and principles that must be met by the public relations specialist when dealing with the means of mass communication

• Things to consider when writing news or statements issued by public relations

• What should the PR man take into account when writing news

• Prohibitions that should be avoided when writing or preparing a press release

• The most important requirements to be met in the press release

• The steps of the public relations man in choosing the appropriate means for his message

• The criteria on which media personnel decide which news are more entitled to publication and broadcast

Unit Three: Methods and Means Used by Public Relations in its Activities and Programs

• Kinds of Read, written means that used by public relations

• Audible (spoken) means

• Visual aids

• Types of direct communication used by PR officials

• Communication and indirect communication methods used by the relationship specialist to enhance and promote the image of the organization

• Means and methods of communication used by public relations in terms of verb and verbal

• Means of communication

• Non-verbal means

• Verbal means

Unit Four: Mental Image and Managing the Institution's Reputation

• The concept of mental image

• The importance of talking about the mental image of organizations

• Reputation of the organization

• Sources of mental image formation Components of mental image

• Mental image builder

• Steps to build a mental image

• The impact of the media in building and modifying the mental image

• The role of public relations in the formation of mental image

• Pictures from the reality of some organizations in public relations

Unit Five: Planning in Public Relations

• Public Relations Programs

• Elements of the planning process

• Steps followed by relationships

• Setting simple and complex goals

• Identify means and methods

• Planning cost requirements

• Public Relations Strategies

• Execution time

• Evaluation of public relations plans

• Reasons for planning in public relations

• Obstacles to planning in public relations

• Advantages of the planning process