Dates: 14^th – 18^th of October 2024

Location: Madrid, Spain

Cost: £4400

Introduction:

In today’s dynamic and competitive business environment, developing a comprehensive strategy is crucial for sustainable growth and success. This course offers an in-depth understanding of advanced analytical tools and techniques used in strategic planning and business analysis. Participants will learn how to integrate data-driven insights into their strategic decision-making processes, enabling them to create, implement, and manage effective business strategies that drive results. This course combines theoretical knowledge with practical applications, ensuring that learners are equipped to tackle real-world challenges in strategic planning.

Course Objectives:

By the end of this course, participants will:

•        Equip participants with an understanding of strategic planning processes.

•        Develop proficiency in using analytical tools for business decision-making.

•        Enhance skills in data interpretation for informed strategic planning.

•        Enable learners to actionable business plans with measurable outcomes.

•        Foster critical thinking and problem-solving in strategic business contexts.

Target Audience:

•        Business managers and leaders

•        Aspiring business consultants

•        Entrepreneurs and business owners

•        Corporate trainers and analysts

•        Professionals involved in strategic planning and decision-making

Course Content:

Unit 1: Foundations of Strategic Planning

•        Understanding the strategic planning process and its importance

•        Key components of a strategic plan

•        Environmental analysis: PESTLE and SWOT frameworks

•        Vision, mission, and goal setting in strategic planning

•        Aligning business strategy with organizational objectives

Unit 2: Analytical Tools for Strategic Decision-Making

•        Introduction to data-driven decision-making

•        Application of Porter’s Five Forces in Strategic Analysis

•        Using the Ansoff Matrix for growth strategies

•        Value chain analysis for competitive advantage

•        Benchmarking and performance metrics

Unit 3: Financial Analysis and Strategic Planning

•        Understanding financial statements for strategic insights

•        Ratio analysis for evaluating business performance

•        Cost-benefit analysis in strategic decision-making

•        Investment appraisal techniques: NPV, IRR, and Payback Period

•        Budgeting and forecasting for strategic planning

Unit 4: Business Model Development and Innovation

•        Designing sustainable business models

•        The Business Model Canvas: structure and application

•        Integrating innovation into business planning

•        Evaluating and selecting business growth strategies

•        Case studies on successful and unsuccessful business models

Unit 5: Implementing and Monitoring Strategic Plans

•        Developing an action plan and setting milestones

•        Risk management in strategy implementation

•        Performance measurement and KPIs

•        Change management strategies for smooth implementation

•        Continuous improvement and strategy adaptation