Cambridge
Academy
In London

Introduction

Media relations are evolving with AI-powered journalism, automated press releases, and personalized media outreach. This course trains professionals to leverage AI for building stronger media relationships.

Objectives

- Explore AI-driven media research & journalist matching.

- Learn to craft AI-assisted press releases.

- Use AI for monitoring media coverage.

- Understand ethical considerations in AI-driven media relations.

Audience

- Media relations managers

- Corporate communication specialists

- Spokespersons & press officers

5-Day Outline

Day 1: AI in Modern Media

- Understanding automated journalism and AI-written articles

- Deepfake technology and implications for PR

- AI as a tool vs. AI as a competitor in media relations

- Ethical dilemmas in AI-driven media

- Discussion: The future of journalists in an AI world

Day 2: AI Tools for Media Research & Journalist Matching

- Using AI for identifying relevant journalists and influencers

- Tools for creating intelligent media lists

- Analyzing journalists’ past work with AI insights

- Automating journalist outreach and follow-up

- Workshop: Build a journalist list using AI

Day 3: Writing & Distributing AI-Enhanced Press Releases

- Using AI to draft press releases and media kits

- Ensuring human creativity in AI-generated content

- Optimizing press releases with AI SEO tools

- AI-assisted press release distribution platforms

- Exercise: Create an AI-drafted press release

Day 4: Monitoring Media Coverage Using AI

- Overview of AI-driven media tracking platforms

- Identifying tone, reach, and impact of media coverage

- Real-time alerts for breaking news and brand mentions

- Benchmarking coverage against competitors

- Group activity: Build a media coverage analysis dashboard

Day 5: Case Study & Simulation

- Review of successful AI-driven media relations campaigns

- Roleplay: Using AI to respond to media inquiries

- Simulation exercise: Managing a PR event with AI support

- Presentation of AI-enhanced media relations plan

- Feedback and certification ceremony